Published Authors
Predicting Advantageous Products Using Micro And Small Food Processors’ Profile In Kenya
The study predicts an advantageous food product based on known agro-food processor’s background profile (age, gender, designation, marital status and level of education). One hundred and thirty two Micro and Small Entrepreneurs (MSEs) in Busia and Nairobi Counties were sampled. The study is anchored on theory background as a framework upon which entrepreneur’s abilities to identify opportunity to innovate new
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